Lisa WhinnieChief Executive Officer
Lisa is a co-founder of Andavi Solutions. As the Chief Executive Officer, drives the overall company strategy, direction, overseeing product vision and execution.
Over her career, Lisa has created and managed operations, customer success, development and sales teams. She specializes in adding value for customers by aligning business efficiency requirements with technology
With 20+ years of experience in M&A integration & rationalization of global software companies within Consumer Product Goods & Life Sciences, including Food & Beverage, Wine & Spirits, Trade Promotion, Retail Execution, Field Service, ERP and WMS solutions
Prior to Andavi, Lisa served as the COO and various senior technology roles in software product and services companies that included Anju Software, AFS Technologies and Illy Espresso.
Heather Crawford Sr. Vice President Customer Success
As the Sr. Vice President of Customer Success at Andavi Solutions, Heather is responsible for spearheading the company’s customer success initiatives, ensuring customer satisfaction, driving growth for the organization, and working in tandem with sales, marketing, and operations teams to achieve the company’s customer retention and revenue goals.
Heather comes to us from the Beverage Alcohol Industry where she had a primary focus on wine beginning in 2008. She is a highly accomplished business professional with a blend of strategic, innovation, leadership and analytical skills.
She is a Caltech graduate with an MS in Social Sciences, majoring in Political Science and Economics. Heather’s academic journey also includes a BA in Economics from the University of Arizona, where she graduated Magna Cum Laude and was honored with Phi Beta Kappa membership.
John Collins Chief Operations Officer
As Andavi Solutions’ COO, John is a veteran technology executive with experience across all tiers of the beverage alcohol industry. He led the technology function at Beringer/Foster’s and was also Vice President of Marketing where he led the company’s direct-to-consumer business and trade marketing function. John spent time in the wholesale tier as CIO for Standard Beverage and was also CIO for the Dean & Deluca luxury retail chain.
Prior to beverage alcohol, John worked within large tech firms like IBM Global Services and for a number of emerging software solution development companies.
Ajay Vashistha Vice President of Technology Strategy
Ajay is the VP of Technology Strategy at Andavi Solutions and oversees the development of software solutions provided by the company. He is responsible for developing strategies to optimize systems, setting product roadmaps, and liaising with key clients and business stakeholders.
With over 20 years of experience in software design, development, integration, and leadership, Ajay has worked with cross-functional, global teams on many mobile, web, data, BI, reporting & cloud solutions. His past accomplishments include developing and designing Mobile and web applications for CPG and Life Sciences. When he is not working he enjoys archery, hiking, and biking.
Laura Smith Vice President of Business Development
With over 30 years of experience holding various roles from Brand & Customer Marketing, National Sales, and Client Management, Laura adds a breadth of insight to Andavi as a seasoned software, CPG, and TPM executive. She has worked for strong branded organizations such as Revlon, Coca-Cola, Advantage Solutions, AFS Technologies, Telus Consumer Goods and is a champion for customer advocacy. Based in Toronto, Laura holds the position of Vice President, Business Development for Andavi Solutions, focusing on Tradeparency.
Josh Saliman Vice President of Finance
Josh is the VP of Finance at Andavi Solution. Overseeing the Finance & Administration department, he focuses on delivering value-added information to shape organizational strategy. He is a licensed CPA and started his career in public accounting at EY before moving to the software industry.
Kimberly works in Finance Administration & Human Resources for Andavi Solutions.Tracy Leighton Senior Director Product Solutions and Design
As Director of Solutions, Tracy is responsible for the technical teams that design, implement and support Andavi’s products. She is passionate about driving process efficiencies and innovation into her sphere of influence – whether with her teams or clients. Her 20 years of team management and 15 years in the software industry (in gaming, HR, and now BevAlc) and experience with all levels of the US 3-tier system give her the expertise to lean on to get her clients where they need to go.
In her time at Andavi and prior, Tracy has implemented our product, designed our Solution Design process, revamped our Support process for multiple brands, and been engaged with our product strategy and direction. Her technical expertise allows her to translate our client’s needs into our technological solutions with a clear perspective of the client’s ROI and needed analytic outcomes.
When not working with her teams, she can be found walking with her dogs, reading, or creating something culinary with her other passions of gardening, cooking, and baking.
Jenelle Gunther Vice President of Operations
As Director of Services, Jenelle is responsible for professional service offerings, including BI, training, consulting, and project management at Andavi Solutions. While leading key clients through the GreatVines implementation cycle, she helped to shape a standardized process of client engagement for Andavi Solutions. Her 20+ years of experience in project management and software solutions have helped form Andavi’s organizational service strategy.
Prior to joining Andavi Solutions, Jenelle earned her MBA with a specialization in IT while working for an HR Software and Services firm. Outside of work, she can be found spending time with her family, walking with her Golden Doodle, practicing Pilates, and enjoying time in nature as much as possible.
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